A call-to-action is a succinct marketing tagline that engages people to participate in an activity to benefit a cause. A call-to-action can spur visitors to take part in a trial, run or walk to benefit a cause, or it can encourage consumers to “vote” with a purchase or take an action to further an advocacy effort.
A call-to-action campaign done right can:
- Translate the essence of your mission with a memorable, simplified message
- Generate unrestricted revenue
- Utilize a unique communication expression specific to your purpose
- Be tailored to reflect a specific program or individual needs
In email marketing, subject lines get recipients to open the email. The “from” line gives credibility and builds brand awareness. The creative message invokes the desire to know more, buy a product, or sign up for a webinar. But one of the most important and overlooked elements to emails is the call to action.
In this article, we point out five key factors to consider for effective calls to action in your email campaigns.
- Determine Your Objective
- Do Not Jump the Gun
- Make It Easy
- Make It Bullet Proof
- Review Your Process
Are you ready to engage your customers and make some sale happen? Get started with our Bulk Email Marketing Plans