Email newsletters are the modern day version of circular advertisement. A lot of times they are thrown out with the Sunday paper. But if targeted, email marketing campaigns make it into the right household and generate sales for a company. Targeted email campaigns are almost never done well. They often result in a low conversion […]
Importance of Call-for-action in your campaigns
A call-to-action is a succinct marketing tagline that engages people to participate in an activity to benefit a cause. A call-to-action can spur visitors to take part in a trial, run or walk to benefit a cause, or it can encourage consumers to “vote” with a purchase or take an action to further an advocacy […]
How to make your Marketing Emails deliver to inbox
Email marketing, as many of us know, can be a powerful, inexpensive method of reaching our most active potential or existing customers. It can boost not only our direct sales, but also our credibility and referrals. One of the major benefits of email marketing is that email is free, but obviously this is the same […]